Quote: Navigation…
an interesting quote from an interesting article: ‘Navigation’ may well be the main form of literacy for the 21st century.” John Seely Brown, the Chief Scientist at Xerox’s Palo Alto Research Center (PARC).
link to the article: http://tinyurl.com/5jdmzh
Here is an excerpt from the article:
Brown says: “The new literacy, beyond text and image, is one of information navigation. The real literacy of tomorrow entails the ability to be your own personal reference librarian – to know how to navigate through confusing, complex information spaces and feel comfortable doing so. ‘Navigation’ may well be the main form of literacy for the 21st century.”
Newspapers that follow three simple rules will survive, even flourish, into the future.
The first is that they must speak to the growing visual intelligence of their readers by giving pictures the same status as words in presentation. This is not an easy battle to win in an industry where words have always dominated. Words that do not attract and retain the attention of readers through presentation will be ignored.
The second rule is that newspapers must offer interactivity. They must do so within their pages, but this will always be limited by space. The internet has no such limitation. A close relationship with a news website opens the way for much greater participation by a newspaper’s readers.
The third is that newspapers must chart a course through the sea of information. If they add to the clutter, they will have no place in a world where attention is in short supply.
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I think Brown’s recommended three rules apply to a broader domain than newspapers –
and speak to why it is difficult for some to ‘navigate’ through modern life.
interesting…
